I Pledge America
In 2009, we set a Guinness World Record for the World’s Longest Concert by Multiple Artists. We did it to raise awareness for the American Automotive industry. This was the Assembly Line Concert. We’re doing it again this year as the “Assembly Line Concert: Second Shift”.
The awareness campaign was the I Promise America (now I Pledge America). At the end of the concert, we presented a huge list of signatures to the automotive industry reps to show them that we cared. This whole movement started when AJ offered a free cup of coffee to anyone, when they were able to buy a new car, to buy one from the Big 3. He also expected the Big 3 to promise to build quality vehicles.
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